Answer: With bad lighting.
Imagine spending $300 to have your TV professionally-calibrated to exacting standards only to ruin the perceived image with inaccurate LED strips that essentially uncalibrate the TV.
Unfortunately, people who don't know any better do this everyday.
Those inaccurate lights influence how we perceive the screen and visually "pull" the display out of whack through a process called chromatic adaptation.
To learn why this is a big deal, check out our blog. We're MediaLight and we build uncompromising bias lighting because generic LEDs don't cut it.
Accuracy you can see
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