In recent weeks, we’ve seen an extraordinary surge in demand for MediaLight and LX1 bias lighting products—far exceeding what we typically experience, even during the busiest holiday periods. To put things in perspective, orders have already surpassed last year’s peak holiday levels, and we’re still a week away from Black Friday.

The possibility of significant tariff changes has introduced uncertainty into the market, prompting many of our customers to secure their purchases now instead of waiting. It’s a classic economic response. A potential 60% tariff—substantially higher than the current 25%—will cause another price increase of approximately 20%. 

We want to assure you: this demand surge isn’t due to supply chain delays or a lack of preparation on our part. We’ve been producing MediaLight and LX1 products at full capacity, ready to meet seasonal demand. However, the sheer volume of orders has far exceeded even our most optimistic forecasts, leading to rapid sell-through of many popular items.

While this demand is a sign of confidence in our products, it has also resulted in limited inventory for several key items. We understand that the timing isn’t ideal for customers who planned to shop during Black Friday or Cyber Monday. That’s why we encourage you to act quickly if there’s a specific item you’re eyeing—some products may sell out long before the holiday rush officially begins. Many are already gone. 

We also want to address concerns about future pricing. If tariffs increase, it could raise production costs across the board. However, we are committed to maintaining the industry-leading quality and precision you’ve come to expect from MediaLight and LX1, regardless of external challenges.

We’re incredibly grateful for the trust you place in our products. The enthusiasm for MediaLight and LX1 reminds us why we continue to focus on delivering the most accurate and reliable bias lighting solutions on the market. Thank you for your continued support, and we’ll do everything we can to keep you informed as we navigate these changes together.